When advertising pressgangs art into its demonic service, it's usually under the assumption that art provides an elitist, blue-chip association for the product. The presence of art in an advert tends to mean that whatever's being peddled is more expensive than competing products. (These real estate ads I photographed last year are classic examples of the
blue-chip effect.) Occasionally, however, when advertising cites art it's as a cheesy shorthand for the highest craftsmanship, an unparalleled service carried out by a master practitioner.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJQsC7XFuk7ohF1LrlzcBAuFu3Dn5FNdyqPrFYccxBRs-YHQgmbNU-C59h9MV4wPR8KD8peZyiv1yFEpp0PFUmlHyErdRbekJMkHVNt9-17neRTuFkBMfSi6bIn5GIRrGkOijawTzBQMI/s400/IMG_1556.JPG)
This morning's
Press ran an advert for liposuction which seems to hit both marks. "It's 90% sculpture, 10% suction -- pure art!"
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivEhN9Up9kYfPFu02NVT7oY9CgPzqPVfca6qwDCIW1Pwc8y2cUmcfSOhCY5F9GwvyUO2KJA4whj_u7R9_zvtGnJUX2yeAAqqFZYny0JabKh90yiXQYXh__vt-gHIMEqgjQ-ciOEzG9Uag/s400/IMG_1557.JPG)
Maybe Joseph Beuys could do something with the leftovers.
Joseph Beuys, Fat Chair 1964. Wooden chair with fat. 36 3/8 x 11 3/4 x 11 3/4 in. Stroher Collection, Hessisches Landesmuseum, Darmstadt
1 comment:
thanks for finding that great Beuys image and the post itself. I credited you with a link to the post. cheers...
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