Thursday, October 30, 2008

Remember the soup

I'm always interested in the moments when real life commandeers art for its own purposes -- particularly when the original art being quoted already involved an appropriation from the real world. Here's an ad for Campbell's Soup, dating from 1965 -- three years after Andy Warhol painted his first versions.

Lots going on here: the salon hang of the serving suggestions; the avant-garde white pegboard wall; the Lichtenstein-esque Benday dots on the can opener. But primarily, it's the copywriting that most appeals.

"Any contemporary collection of the creative masterpieces mother cooks up in the kitchen will no doubt include a can of Campbell's Tomato Soup ... Paint pork chops delicious with it ... However Mom does it, it's an art. Ask Pop."

Photographed particularly poorly by myself from Ruth Anna Hobday's Rose Tinted 60s: A Perfect View of the Past.

1 comment:

Laurie Duggan said...

Cheryl,you've probably seen it but Arthur Danto's piece on the Brillo Box is something I've always liked. He notes that the actual Brillo Boxes were designed by an artist who was an unsuccessful Abstract Expressionist who wouldn't have regarded his day job as art at all.